Case Study

Summary

The statistics for the rates of maternal mortality within the US is alarming.

800 - Deaths per year with black women dying 4x higher than others

60% - Of these deaths are preventable

Last Place - The US has the worse rates of ALL industrialized countries

I worked along side a startup team to design an app that will put life saving information into the hands of women. This could help to empower women with the knowledge they need to advocate for themselves to have successful pregnancy.

Overview

 

Client - Riscq Healthcare

Problem: Talonda came to us with several products and was not sure how to break them up. She originally wanted to fix everything from the website, to her physical product and the mobile app. She shared her personal story of why she created her company and the overall goals and vision that she had. From there I was able to help her narrow down what needed to be done first, where we should keep our focus, and what our steps were.

Audience: Women that are on the road to or are currently pregnant

Roles:
UX Designer
UI Designer
UX Researcher
Content Strategist
Client Relations Specialist

Tools:
Figma, FigJam, Google Forms, Zoom, AudioRecorder, Google Docs, Gmail, Monday.com, Notion, Canva, and SurveySwap

Timeline: 4 weeks

Deliverables: Competitive Analysis, User Surveys, User Personas, User Flows, Wireframes, Branding, Usability Tests, Prototype

Problem

 

Project Brief: Create a mobile app to help decrease maternal mortality within the USA

Main Focus Points

No.1
Educate women on serious complications

No.2
Create an easier way for them to communicate with their doctors

No.3
Offer a way to quickly connect with a healthcare professional for mental or physical health

No.4
Provide a community for support throughout their entire pregnancy journey

DISCOVER

Research

 

Original Design:

The client felt the name LISTEN was important to show that we value the woman being heard. However, the name was not helping the people associate the company with pregnancy education. 

LISTEN APP: Original Design

Company Research:

I sorted through several presentations and documents to learn educate myself on the research that my client conducted. I then created a document to list my thoughts on things we could move forward on and ideas we could also leave behind

Brainstorm:

Competitive Analysis:

Expectful was our top competitor. They offered all of the different elements that my client was interested in providing. However, they focused more on meditation than education and they are a lot more expensive.

User Survey

 

User Surveys:

I gave the team the option of doing three different types of research. They decided that a survey would work best for the factors of time and cost. Some of the most interesting results are shown below.

DEFINE

Personas

 

Because there are so many types of pregnancies we decided it would be better to have multiple personas. This would let us create a product that could cater to many types of women and their personal journeys.

Storyboard

 

Storyboard & Flowchart:

Because there were several personas it was a better practice for me to create flow charts and to also draw out a storyboard to get a better understanding of how the app would be used.

User Flow & Story

 

DESIGN

Sketches & Wireframes

 

Early sketches:
These are the first early sketches of the app. The best way to visualize our screens is to draw it out quickly to get as many ideas down as possible using the Crazy 8 method.

Digital Wireframes:
These are the first digital wireframes for the app

Branding

 

Not to be too bias, but this was probably my favorite part of the project. I spent time thinking about every part of what would make this brand come to life. I found myself first thinking of how each persona would react to the logo or colors. From there I talked to the clients and got their ideas as well. There will be a stuffed animal that is in the works now that will go along with the app. This got us to think about which animals could represent mothers, education, and listening. We decided on elephants! Below are the different elements that we explored until reaching the final stage.

First Style Tile

Inspiration UI

Final Style Guide

DEVELOP

High Fidelity Mock Ups

 

Examples of the first to final drafts of our app before we sent everything out for testing. You can also view the clickable prototype below.

Lofi Design

Hifi Mockup

High Fidelity Prototype

DELIVER

Usability Testing

 

I sat with a friend that is currently trying to have a baby for a usability test. She clicked through the prototype with me through Zoom and spoke out loud about her feelings and thoughts on the app.

Main Thoughts:

  • Is the hotline national?

  • How does the care plan work?

  • Is my profile information private?

  • Can we have private chats in the app?

Conclusion

 

Final Thoughts For Client:

  • Make sure there is a healthy budget for developers

  • Think broadly for national designs rather than local

  • Focus on affordable personalized care

Final Thoughts Design & Development Team:

  • Create detailed permission settings for team and users

  • Keep a website design in mind